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News

We commemorate our 7th year with a brand new site

At long last, with several months in the making, we are proud to present the revamped Xpanse CGI website!

Many digital forests were destroyed on the drawing board in making this site. Our goal was to achieve an intuitive user experience while keeping the aesthetic appeal.

We’re aiming for this site to be a lot more than a standard portfolio site. We’d like to make it a useful interactive resource for the design enthusiast in you by sharing many insights to the making of our work and what happens behind the scenes at the studio. So now you will have a lot more reason for showing up often to our site.

Xpanse logo

We felt our previous site fell short of giving a realistic picture of all of our services and examples of work in our portfolio. The result, as was pointed out by many, was many a missed opportunity where people would find out about a certain service of ours a little too late, and chalk us down for a future project. The works section now lets you reach your query a lot easier. And in case you hadn’t noticed we’ve also got a new shorter address www.x-cgi.com (making it much easier to spell it out on phone calls!).

Xpanse is all about being social. Our team, always eager to share our knowledge, encourage every one of our friends to interact with us through our site and also from our Twitter & Facebook page and let us know if there is anything we can do to make the world a better place. If you want us to share technical information on how we went about creating one of our animations or if you’d like us to retweet your last tweet, just ask! In turn we ask everyone to encourage us by sharing our stories and work in your social channels.

This year also marks the seventh year of our operations contributing to the Gulf’s creative industry. This would certainly not be possible without your amazing support. We thank you immensely and look forward to serve you creatively for many more years ahead!

 

• G A L L E R Y •

 

Categories
Interview News

‘Creative Cool Guy’ of the day on The Dubai Egotist

Xpanse man Ashraf Ghori is featured on The Dubai Egotist as ‘Creative Cool Guy of the Day’ and we simply cannot stop repeating that phrase since.

The Dubai Egotist is a creative blog highlighting the best creative work and talent in Dubai, the Middle East and beyond. Read the full story here:

http://www.thedubaiegotist.com/editorial/2013/november/8/creative-cool-guy-day-ashraf-ghori

 

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Who are you, What do you do, and What’s it like?

I’m an artist & filmmaker. I’ve been a resident of Dubai for over 35 years. I run my studio Xpanse CGI, a digital creative agency as its CEO in Dubai Media City. Xpanse is a small team of talented individuals producing creative content such as animation, branding and web sites for a multitude of clients.

Xpanse and my other actual family keeps me fairly busy. Apart from this, I get to do the artsy stuff like digital painting or CG film-making mostly for fun. Even though it is demanding work I enjoy what I do.

Anything notable that you’ve done?

I’ve done a few things which have put me on the map so to speak. I’ve created the first CGI Sci-fi film from the UAE ‘Xero Error’ which had a successful run at film festivals, even got me on the red carpet at Cannes and garnered a few awards. I’ve produced artwork for comic publishers including Dark Horse Comics & IDW Publishing and regularly get featured as a ‘celebrity’ guest at events like IGN Convention, MEFCC Comic Con among others.

So, You’ve been successful…

Although I’m grateful and flattered by this sort of attention, I certainly do not count myself as successful – not even close. I work hard and continue to do so. I am not particularly proud of anything I have produced or achieved so far and I just know my best is yet to come!

That’s a great philosophy. My philosophy is stupid people shouldn’t exist. Do you ever get asked any stupid questions?

Does this one count?

Probably. But let’s say it didn’t……?

After Xero Error was launched as a short film at film festivals and I had to shelve the dreams of doing a feature length version (owing to lack of millions in cash). I still to this very day get asked by everyone I bump into: ‘Hey how’s the film coming along?’ which puts me in an awkward spot. For people who follow me online on Twitter / Facebook etc, I post all my work and work-in-progress online on my website (www.ashrafghori.com) and believe me if a feature length Xero Error film was in the works they’d know about it already 🙂

There are other cool projects in the pipeline though & I’ll surely pick up where Xero Error left off sometime in the near future.

What’s the one thing you learnt when you got started as a filmmaker

Being a naive first-timer in the film industry I was expecting support and sponsors to fall out of the sky for quick fame and fortunes, but as I quickly learned that without doing the hard work and going through the motions you won’t get anywhere. This is where just about all aspiring filmmakers get caught in only to find out that if you want to do something you are better off doing it with whatever means you have at your disposal. The fame and fortunes will follow if you keep at it.

In 5 words or less, tell us your creative philosophy.

‘Outdo Yourself’.

I always try to better myself and not rest on my laurels. Which is why this is Xpanse CGI’s official slogan too. Give it your 110% and it comes back ten-fold.